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Do You Act Like a Professional?

Act Like ProfessionalWhat does it take to be viewed as a Professional?Webster’s lexicon characterizes an expert as engagingin an occupation for cash. Does this imply by justengaging in a calling you are a professional.

What does it take to be viewed as a Professional? Webster’s word reference characterizes an expert as locks in an occupation for cash. Does this imply by just taking part in a calling you are an expert? Of course not. To be viewed as an expert you not just need a lot of information and involvement in your picked field, however you should likewise lead business in an expert way.

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Crm And Small Businesses

Small BusinessCRM ( Customer Relationships Management) appears to meandifferent things to various individuals. I haven’t seen twodefinitions that truly concur. The mammoth organizations have manygoals when they discuss CRM. One that bothers me, that continuesto crop up, is the idea of prompt programming reaction tocustomer demands. Sounds incredible. Be that as it may, when you read the fineprint, it additionally implies less balanced organization to customerinteraction. This is not a course in which a little businesswants to move.

At last, what these million dollar CRM frameworks do or donot do, matters little to little organizations. The sticker price istoo high for most.

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Multiple Streams of Income and Money-Making Options

Money MakingFloods of pay’ is regularly about as oneof the greatest … of working together on the web. question about it; even a cluster of “little” checks can addup to a strong pay e

‘Numerous floods of pay’ is frequently trumpeted about as one of the greatest favorable circumstances of working together on the web. There’s most likely about it; even a group of “little” checks can include up to a strong pay each month. The issue happens when individuals attempt to fabricate various streams of wage at the same time. It requires investment and diligent work to fabricate *anything*, and that incorporates an online business. Here are a couple of regular approaches to profit online … pick a way and advanced your best exertion.

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5 Key Factors to Consider When Selecting an Outplacement Firm

Outplecement FirmWith today’s economy, more are discovering confronted with the of reducing to remain. Here are five key elements to consider when.

With today’s economy, more organizations are getting themselves confronted with the circumstance of reducing headcount to remain focused. Here are five key components to consider while selecting an outplacement firm if your organization is ever confronted with a workforce lessening.

1. Sorts of Services Provided.

One choice you should make with respect to outplacement is whether your dislodged laborers would advantage most from gathering or person one-on-one outplacement.

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Trustworthy Business Coaching Is About Listening Intently To Understand The Client's Unique Situation

Client SituationWith business drilling, an organization can hope to see more responsibility and better correspondence inside of their positions. Organizations are always focused, whether they are an entrepreneurial start-up or a huge multinational association and with training, a chief can accomplish clarity on the course the organization is heading in and how best it can accomplish its objectives.

A respectable mentor works with CEOs, supervisors, authoritative representatives and cleaners to offer every one of them some assistance with getting along in a differing, multi-social office, how to handle upsetting circumstances, how to perform better, how to impart adequately and how to accomplish enthusiastic insight; not giving feelings a chance to meddle with the way choices are made.

Mentors don’t just recommend answers for maintaining a business, they really outfit you with the apparatuses to enlist and hold top ability that will at last mean an expansion in business gainfulness. Issues that you accepted were unconquerable can abruptly get to be reasonable when you see them with another and clear viewpoint without passionate impact.

Offering Non-judgmental Support

Business drilling is about working towards an association working easily, and the honing is directed on a balanced premise or with a whole gathering. An expert business mentor is impartial and doesn’t harbor sentiments of hatred since you haven’t accomplished your objectives. They can offer you some assistance with overcoming sentiments of insufficiency and approach each day at the workplace with certainty.

Pick Coaches who Offer the Level of Service you Require

Prestigious for their expert administrations to various size organizations and non-benefit associations, and as qualified official mentors, business mentors and guides, they work with a wide range of customers.

Mentors are licensed and also long haul training and tutoring. Each of the mentors are experienced and qualified and have extraordinary listening aptitudes and they listen in a non judgmental manner with the goal that they can comprehend the novel necessities of instructing a corporate gathering.

Agents need to know how to oversee function and home life. They need to know how not to disregard the one to improve the other. They need to know how to extend their business and expansion their business, how to enhance general gainfulness, how to buy an establishment, how to manage all the diverse staffing issues and how to keep cool when the business is in budgetary anxiety.

Business drilling first survey your organization’s extraordinary culture and set-up and after that surface with an arrangement of thoughts and a game-plan to take which will offer you some assistance with achieving the outcomes that you initially accepted were unrealistic to reach.

Business Coaches Teach Staff How to Feel Valued

The business world is changing quickly and it is getting to be troublesome for entrepreneurs to stay in contact with all the distinctive changes. Business instructing has turned into an extremely vital device to offer entrepreneurs some assistance with coping with these adjustments keeping in mind the end goal to stay focused. Training and Mentoring are continually giving positive backing and counsel so viability can be always kept up. The mission is to motivate organizations to expand their expert potential.

There are a wide range of methods for conveying business drilling however a business mentor has one of a kind properties that set them separated from fair mentors. Key considering, high moral benchmarks, devotion to self change and being a brilliant audience are fundamental attributes of the best business mentors, and Business Coaches have each one of these qualities.

Business Cash Advance of Rapid Capital Funding Vs Traditional Business Loans Which One IS Better

Are you in dilemma as you are unable to make a choice between business cash advance programming of Rapid capital Funding and the conventional business loans? If you delve deep into this matter you will find no difficulty in finding that from every possible way availing the merchant cash advance scheme is undoubtedly a better option.

Well, getting traditional small business loans is undoubtedly a cumbersome job. You need average credit, plus we also require a substantial down payment along with defined terms of use. And more so if you want to secure business financing loans from the banks you face more problems in getting approval. Banks are apprehensive about the risk factor of any small business dealing and therefore show reluctance in meeting the need of loan financing and stuff of the businessmen.

However Rapid Capital Funding can free you from any such kind of hassle. Even the business with bad credit may get working capital for running business and for that there are no hidden fees or any other specific terms of use. It will never impose outstanding credit requirements in front of you.

This unsecured business loan is ideal for all the budding business. On the contrary the traditional lending organizations at times show unwillingness to approve small business financing even to the owners who have excellent personal credit. Especially banks have the inhibitions and also are fearful about the high risk factor being involved with any kind of business development. The rest of the organizations who exist provide funds but are extremely selective in this matter. The business advance of this Rapid Capital Funding is definitely the call of the time. Its motto is to get money easily and start business immediately.

Apart from capital you must need for a number of reasons and also for effective functioning of your business. Either for marketing your products or for renovation processes you need a steady flow of cash and thus let your business to flourish within short span of time. Getting approval of money from the existing lending resources is time consuming and often is unable to meet your needs at all. However it is small business cash advance being provided by Rapid Capital Funding is what you opt for. Within a time period of only twenty four hours you can bring home your required money for business and what more.

Do you know that this alternative funding programs of Rapid Capital Funding offers you $250,000 as unsecured cash advance and that too within 3 days? Plus this amount also gets transmitted to bank account in less than 7 days. You will also get the respite from signing any kind of paper work or document, tax returns that are mandatory in case of other organizations.

Last but definitely not the least, the merchant advance of this Rapid capital Funding has more advantage. It is completely devoid of all those fixed payments and security collaterals. Thus, now even if your business undergoes a rough phase, you still do no need to worry at all as this aforementioned program has been solely designed to acclimatize with the several ups and downs of your business.

Save your business from huge energy bills with Business energy price comparison

In the average household, the energy bill is normally one of the single biggest monthly outgoings and rising energy prices mean that’s not going to change any time soon. However, even a home energy bill is dwarfed by the energy requirements of even the smallest company so it’s very important that businesses make sure that they are paying the right amount of money for their energy. What amounts to small savings when switching residential energy can become a much bigger saving for a big company.

Of course, nobody wants to pay more than they absolutely need to for energy, and the cheaper you can make your energy bills, the more profit your company can make. The good news is that making a few very simple changes to how you approach your energy usage can make a big difference to your overall costs. Here’s some of the biggest changes you can make:

Compare and switch business energy – Don’t make the mistake of thinking that comparison and switching is something that only benefits residential customers. Business energy price comparison is a vital part of keeping your energy costs low for your company. Where your business is based and the size of your business are the biggest factors in determining how much you’ll end up paying, but it’s crucial that you shop around. There’s a large number of business energy tariffs available from more providers than you might think, and simply going with the first offer or the biggest brand name is unlikely to net you the best deal.

Get a contract – If your business has just started up or recently moved, there’s a good chance you may be paying rates on an ‘out of contract’ basis, which is usually significantly more expensive than average contract rates. You can reduce your energy bills by nearly a third by switching onto a service contract if this is the case, but again, make sure you to compare before you move to any new contract! Always find out the exact renewal date of your supply so that you can make sure to continue to compare and switch at that point, as most business energy providers will automatically place you into a new contract at the end of their existing one unless you opt out.

Switch your lights – It’s the classic advice that we’ve heard over and over again, but when you have a medium or large business, switching to low energy lighting can save thousands of pounds a year. Not only do these bulbs use less energy, they also last over ten times longer so you don’t have to worry about replacing them so often. Technology for low energy bulbs has also advanced considerably in the last five years, so don’t assume they will be dingy and uninviting until you’ve tried them out!

Invest in timers – Relying on every single employee to be energy efficient might be noble, but in reality it’s probably costing you a great deal of money in energy from devices being left on overnight. Investing in timers that make sure that all computers and electrical devices are switched off outside office hours can ensure that your company remains energy efficient when there’s nobody in the office.

Membership Sites – A Super Business Model For Recurring Income

Membership sites are exploding on the net as the core of business opportunities. Membership sites that have month-to-month membership subscriptions can produce you a massive recurring income every single day, weekly month to month and for every single year ahead.. Membership sites are gaining popularity on account of of their solid business models and chance to create recurrent income from multiple sources. Membership sites are great revenue models, both for your own business and for having the allure to affiliate marketers who will be eager to profit from your program.

Abundant articles about membership sites appear to be by folks who have not actually owned a lucrative one. I will make the same main point in relation to membership sites that other folks do: in basic terms that they are the best marketing on the internet business model going. One of the biggest reservations about getting a membership site open is the challenge of the graft that goes into the first setup; but this is always get over.

Membership

Membership sites are thriving and more mand more favour WordPress as the content developmentstructure. The ease of WordPress blogs makes them ideal as a Membership management platform. Membership businesses are much less vulnerable to changes in the marketplace. I’ve listed below the peak OCI keywords from a search on membership sites that I conducted using Market Samurai.. High OCI means that those searching on that search term are more inclined to purchase. What is apparent is that here is a strong benefit in health-oriented membership & building online businesses around those topical key words would be profitable. The other key trend is that there is an appeal in setting up membership sites themselves: people are searching on terms like “membership site scripts” with an intent to BUY…

Membership site oriented key words with 60-99% OCI:

membership camping
gym membership
gyms membership
travel membership sites
health club membership
cash membership site
fitness center membership
membership site scripts * people are looking to set them up…
athletic club membership
membership site for sale
gym memberships
esporta membership
health and fitness membership
gym membership software
mini membership site* mini sites always a popular model
mini membership sites*
instant membership site creator* there is a market for the computer software
memberships sites
memberships site
membership sites for sale
gym membership rates
membership site software
nysc membership
build membership site
build membership sites
membership sites software
wp membership site
business membership site
membership site creator
membership site design
membership site owner
building membership sites
membership site management

Enterprise

Marketplace share is essential to any business and membership merchandising provides a way to acquire massive market share. You don’t need to be an expert… anyone can begin an Internet membership business. Here’s why you must. The membership business model translates into a dependable income stream. They offer stability – folks become members in something they are eager about or for something they need. A membership site offers you satisfaction of continual interaction with your clients. If you get an idea for a new enterprise I soundly endorse building it around a membership site.

Promotion

Internet marketing is not for lazy people! Even the most excellent and most appealing ideas need to be put ‘out there’ before they can work. If you do search phrase research in the Internet marketing niche you can observe that among the most frequently searched for expressions: is how to make money online.

If you’ve been struggling to break even with your on-line home-based business, or even if you’re earning ‘okay money’ using Internet marketing, affiliate programs, niche marketing or blogging, prepare for a MAJOR SHIFT in your beliefs. I must have tested them all: niche internet marketing, pay-per-click, affiliate promoting – in short, a whole raft of other ways to earn a living on the internet but nothing actually ‘clicked’ for me. My blog is THE most important marketing tool I’ve employed to profitably promote my membership sites. Another impressive feature of a membership site is that you simply have to generate the content once and subsequently you can keep promoting it again and again.

WordPress

WordPress is extremely well-liked for the reason that it delivers you a powerful contents management platform. With WordPress its uncomplicated to generate a multi-leveled membership site using free wordpress plugins. With a WordPress weblog you can immediately host password protected contents without special plug-ins being required. Thesis Theme is one of the most common, SEO optimized premium WordPress Themes that allows you to mark out your entire web site layout. Irrespective of whether the membership site is paid or free, WordPress is a perfect software platform to turn your blog into a cash-producing membership site.

Conclusion

Membership sites are able to sell for a top price for the reason that business people are conscious of the intrinsic worth of a buying customer base. No matter if youre seeking to sell-on or not, membership sites are magnificent way to make cash on-line. Historically membership sites required costly and complicated scripts.
A membership site can be a major informational focus. Information sells and you can undoubtedly make a great deal of cash by offering well packaged knowledge in the formula of a fee-based membership website. Entrepreneurs with huge membership sites typically have email lists numbering in the 1000’s and their brand gets known as expert. I did not anticipate that creating membership sites would be easy!

Html5 – Not Designed For Business Applications

HTML5 – Not Designed for Business Applications

HTML5 is the next version of HTML to come along since version 4.0 in 1997.

HTML is an acronym for Hyper Text Markup Language and HTML elements are the basic building-blocks of web pages. The Internet would not exist as we know it today without HTML.

But HTML is not a programming language at all. This concept is confusing to some people. Web pages rely on a scripting language such as JavaScript in order to respond to user input. Think of it as HTML being a car and JavaScript being the engine.

JavaScript was introduced in 1995 by Netscape and coincidentally, that’s when the web started to really “take off”. This is an important fact to consider before we dig deeper into HTML5.

The open source nature of HTML and JavaScript has contributed to the growth of the Internet as a whole. Source code and design ideas are often borrowed from around the web and even from competitor’s web sites. This is facilitated by the fact that HTML and JavaScript are impossible to hide or protect.

HTML5 is no different!

There has been a lot of talk about HTML5 over the past couple of years and developers think that HTML5 is “cool” and “fun” to work with. But the logic ends there.

As usual with most new technologies, there has been confusion and misinformation over when HTML5 should be used and for what purpose. We aim to enlighten you about what HTML5 can and can’t do in this article.

New Features  Same Old Concept

HTML5 includes new features such as the “Canvas” element, along with audio, video and Scalable Vector Graphics (SVG) content, some of which replace the “object” tags of HTML4. There have also been some modifications and standardization of tags such as (a, cite, menu) but the basic concept of HTML remains the same in HTML5.

Who’s Promoting HTML5?

HTML5 was originally proposed by Opera Software (makers of the Opera web browser) and designed by the World Wide Web Consortium, also known as W3C.

An important point is that the W3C has been criticized as being dominated by larger organizations and thus writing standards that represent their interests.

The large organizations (Apple, Microsoft, Adobe, Google and Facebook) have promoted HTML5 as the most up to date technology for web development. In fact the late Steve Jobs termed HTML5 as the win-win solution for consuming any kind of web content on all types of web platforms. But it is important to note that Apple, Microsoft, Google and Facebook each have an incentive for promoting HTML5; each own and operate very profitable “app” stores such as the Windows Marketplace, Google App Store, iTunes App Store, Facebook Canvas Apps, etc. Protection of intellectual property and trade secrets is of little or no concern to those companies and in fact it is almost a conflict of interest.

Fact #1: HTML5 is based on JavaScript, which is impossible to protect. Yes, that’s a fact!

As we discussed a moment ago, JavaScript is the core “language” of HTML5, whose source code is impossible to protect. The most evident reason is that anyone can view HTML5 and JavaScript source by just a simple click. JavaScript was never intended to be anything more than an engine for client-server communication and re-useable web content, including menus, buttons, tabs and the like.

Developers may argue that they can mangle JavaScript source code by obfuscation and pseudo-encryption (such as “minification”, where the code is compressed and “minified”). But this is a dangerously false sense of security. Any skilled developer can reverse engineer a “minified” or “obfuscated” JavaScript application. By design, JavaScript cannot be encrypted and it cannot be hidden. JavaScript files must be downloaded in order to run in a web browser.

To make matters worse, JavaScript also cannot be locked down to a specific web domain.

The code is accessible to be hacked by any competitor. No matter how many steps are taken to hide the JavaScript, the web browser eventually downloads the JavaScript file to run it within the client’s web browser.

For comparison, hacking a Flash or Silverlight application just by viewing the source is not very easy but anyone with a little knowledge of HTML5 can do it in minutes.

The hacks of famous HTML5 games like AngryBirds, Texas Holdem and many others are excellent examples of the insecure techniques employed by HTML5 developers. All security measures are useless once the code has been obtained and reverse engineered. No matter what any HTML5 or JavaScript developer may claim, these facts are true and irrefutable!

Fact #2: The concept of HTML5 Canvas is nothing new.

As we discussed already, HTML5 is based on the same concepts of HTML4. The most useful and talked about feature of HTML5 is the new “Canvas” object. Canvas makes it easy for JavaScript developers to “paint” within a web browser, simplifying the design of applications that utilize graphics. But you may be surprised to know that this functionality has been available in a simulated manner with very little attention since the release of HTML4.

Fact #3: There is a widespread misconception about HTML5

HTML5 has been labeled as a “cross platform programming language” which is a serious misconception. It is true that HTML5 is capable of running on all types of platforms such as Windows, Linux, Android and other mobile operating systems but let’s not forget that HTML5 is nothing more than web page markup, which is controlled by JavaScript. Classifying HTML5 and JavaScript as a true programming language would be incorrect. It is a browser integrated language that cannot utilize all the features of the underlying operating system.

When Should You Use HTML5?

The answer is quite simple. Use HTML5 when you do not care about your source code, intellectual property, or trade secrets. If you do not care that a competitor may steal your source code after it has been uploaded to your web site then use HTML5. As you can see, HTML5 is perfect for buttons, menus and website specific content, for which it was designed.

The Bottom Line – Better Options Available

The bottom line is that HTML5 and JavaScript are great for a lot of things, but you can’t effectively protect anything that you develop with them. This clearly doesn’t add up if you are using these technologies for developing business applications, which they were not designed for.

If you are developing a web application then consider using Flash or Silverlight, both of which run in all popular web browsers for desktop operating system, including Windows, Mac and Linux.

If you are developing a mobile application, there are far better options for iPhone, iPad and Android development that afford better protection of trade secrets, better security, performance and usability for the end user and also allow you to take advantage of the native features of the underlying operating systems. For iOS (iPad and iPhone), use the Object C programming language. For Android, use the Java programming language.

For Windows development, consider C++, C#, Delphi or other proven languages.

Although slightly more difficult to develop with, Objective C, C++, C#, Java and other low level languages are always the best option no matter if you are developing desktop, web, or mobile applications.

Permission to Redistribute

Copyright (c) 2012 by Modulus Financial Engineering, Inc. http://www.modulusfe.com All rights reserved. Permission is hereby granted to redistribute the article providing this copyright notice remains in place.

About the Author

Richard Gardner is Founder/CEO of Modulus Financial Engineering, Inc. In addition to his leadership role of the firms team members, Richard is an influential member of the financial technology industry at large, a globally-respected professional trader and software engineer, a guest speaker at industry conferences and among the inventors on over 70 technology patents.

Shedding Light on Menu Engineering' in Terms of Growing a Business

Menu engineering is an interdisciplinary approach in the deliberate and strategic construction of menus.

Sometimes called -Menu Psychology’, the term menu engineering is generally adopted as a standard Best Practice within the Hospitality and Restaurant Industries. The objective with menu engineering is to maximize a concept’s profitability by leading the customer to certain purchases, and avoiding others, in addition to -engineering’ recipes to maximize profits at the product and category level.

Menu Engineering is comprises of five key areas

Psychology (perception, attention, emotion/effect)

Recipe construction and the best balance between quality and cost

Managerial Accounting (contribution margin and unit cost analysis)

Marketing & Strategy (pricing, promotion)

Graphic Design (layout, typography)

Psychology of menu engineering

Visual perception is inextricably linked to how customers read a menu. By strategically arranging menu items and categories within the pages of the menu, operators can promote high profit dishes while allowing less profitable dishes to be understated. This strategy enhances the sales mix, profitability, and thus represents a key element in the business strategy.

Managerial accounting

The primary goal of menu engineering is to encourage purchase of targeted items, generally the most profitable items, and to discourage purchase of the least profitable items. With this in mind, restaurants should first calculate the true cost of each menu item, (including condiments and non menu foods such as salt, pepper, oil, etc.) therefore extending to all items listed on the menu, and reflecting all costs incurred to produce and serve [each item]. Optimally item costs should include: food cost (including wasted product and product loss), incremental labor (e.g., cost in on site production, dessert production, or additional preparation), condiments and packaging. Only incremental costs and efforts should be included in the item cost, as there will be a static labor requirement in all cases.

After an item’s cost and price have been determined (see pricing in the Marketing section), evaluation of an item’s profitability is based on the item’s Contribution Margin. The contribution margin is calculated as the menu price minus the cost. Menu engineering then focuses on maximizing the contribution margin of each guest’s order. Recipe costing should be updated (at least the ingredient cost portion) whenever the menu is reprinted or whenever items are re-engineered. Some simplified calculations of contribution margin include only food costs.

Marketing (price & promotion)

By using guest demand (also called the menu mix) and gross profit margins, the relative performance of each menu item is determined, and assigned one of the following terms (based on the BCG Matrix):

Stars

Stars are extremely popular and have a high contribution margin. Ideally Stars should be your flagship or signature menu item.

Plow Horse

Plow Horses are high in popularity, but low in contribution margin. Plow horse menu items sell well, but don’t significantly increase revenue.

Puzzles

Puzzles are generally low in popularity and higher contributions. Puzzle dishes are very difficult to sell, but have a high profit margin.

Dogs

Dogs are low in popularity and low in contribution margin. Basically, they are difficult to sell and when sold they are not particularly profitable.

In general, items within a relevant comparable set (for example, entrees, or chicken entrees) should be priced to have similar contribution margins – this way, the restaurant would make the same amount of money, no matter what item the guest chooses to order.

Additional considerations

While the practice of menu engineering has been around now for about 30 years, and focuses on the combined menu sales mix and item profit, additional factors can come into play in an effort to enhance profitability through careful menu analysis. A primary area to evaluate is purchasing, as poorly executed purchasing can often lead to substantial over payments – for example; buying from a large distributor, while providing ease of purchase and convenience, can add up to 50% more on certain ingredient costs thus making a substantial increase in overall food cost, (not to mention the elevated carbon footprint). By using local and specialist purveyors, restaurants can often reduce their ingredient cost and enhance quality.

The Next Idea demonstrated this exact point when engaged to review the menu of a themed restaurant brand. Through its discovery stage, it became apparent that, in an age where the consumer was becoming increasingly aware of product quality and value, this client was failing on both accounts, as the menu was essentially provided by a national US Distributor, and ingredients were purchased frozen and simply re-heated on site, resulting in a lack of differentiation, high menu prices and mediocre customer satisfaction. TNI challenged the food production and supply chain process (which was typical for the industry). Our proposal was to produce food from scratch, within the kitchens, which we had concluded, would enhance quality and substantially reduce costs. After considerable analysis and trials, we were given the approval to implement this new operational approach across the portfolio. The result was a 12% higher customer satisfaction rating, 2% reduction in labor cost, and massive 4% reduction in food cost.

In summary: Menu engineering has been employed by food service professional industry for many years now, and operators generally possess a sophistication level where work in this area is both very helpful and critical to support a profitable business. It is important to note that, like all other management strategies, menu engineering is not something that can simply be purchased. Success depends on the right mix of products and services, and of course the necessary expertise. In the end, a well-implemented menu engineering program will represent a significant tactic to elevate food and beverage profitability.

About The Author

The author is associated with The Next Idea. The Next Idea provides all cafe interior design, cafe logo, photography, restaurant Interior design, menu engineering, etc. Our restaurant design capabilities include: exterior restaurant marketing display design and manufacturing, restaurant marketing display design, and restaurant decor theme creation.

Html5 – Not Designed For Business Applications

HTML5 – Not Designed for Business Applications

HTML5 is the next version of HTML to come along since version 4.0 in 1997.

HTML is an acronym for Hyper Text Markup Language and HTML elements are the basic building-blocks of web pages. The Internet would not exist as we know it today without HTML.

But HTML is not a programming language at all. This concept is confusing to some people. Web pages rely on a scripting language such as JavaScript in order to respond to user input. Think of it as HTML being a car and JavaScript being the engine.

JavaScript was introduced in 1995 by Netscape and coincidentally, that’s when the web started to really “take off”. This is an important fact to consider before we dig deeper into HTML5.

The open source nature of HTML and JavaScript has contributed to the growth of the Internet as a whole. Source code and design ideas are often borrowed from around the web and even from competitor’s web sites. This is facilitated by the fact that HTML and JavaScript are impossible to hide or protect.

HTML5 is no different!

There has been a lot of talk about HTML5 over the past couple of years and developers think that HTML5 is “cool” and “fun” to work with. But the logic ends there.

As usual with most new technologies, there has been confusion and misinformation over when HTML5 should be used and for what purpose. We aim to enlighten you about what HTML5 can and can’t do in this article.

New Features  Same Old Concept

HTML5 includes new features such as the “Canvas” element, along with audio, video and Scalable Vector Graphics (SVG) content, some of which replace the “object” tags of HTML4. There have also been some modifications and standardization of tags such as (a, cite, menu) but the basic concept of HTML remains the same in HTML5.

Who’s Promoting HTML5?

HTML5 was originally proposed by Opera Software (makers of the Opera web browser) and designed by the World Wide Web Consortium, also known as W3C.

An important point is that the W3C has been criticized as being dominated by larger organizations and thus writing standards that represent their interests.

The large organizations (Apple, Microsoft, Adobe, Google and Facebook) have promoted HTML5 as the most up to date technology for web development. In fact the late Steve Jobs termed HTML5 as the win-win solution for consuming any kind of web content on all types of web platforms. But it is important to note that Apple, Microsoft, Google and Facebook each have an incentive for promoting HTML5; each own and operate very profitable “app” stores such as the Windows Marketplace, Google App Store, iTunes App Store, Facebook Canvas Apps, etc. Protection of intellectual property and trade secrets is of little or no concern to those companies and in fact it is almost a conflict of interest.

Fact #1: HTML5 is based on JavaScript, which is impossible to protect. Yes, that’s a fact!

As we discussed a moment ago, JavaScript is the core “language” of HTML5, whose source code is impossible to protect. The most evident reason is that anyone can view HTML5 and JavaScript source by just a simple click. JavaScript was never intended to be anything more than an engine for client-server communication and re-useable web content, including menus, buttons, tabs and the like.

Developers may argue that they can mangle JavaScript source code by obfuscation and pseudo-encryption (such as “minification”, where the code is compressed and “minified”). But this is a dangerously false sense of security. Any skilled developer can reverse engineer a “minified” or “obfuscated” JavaScript application. By design, JavaScript cannot be encrypted and it cannot be hidden. JavaScript files must be downloaded in order to run in a web browser.

To make matters worse, JavaScript also cannot be locked down to a specific web domain.

The code is accessible to be hacked by any competitor. No matter how many steps are taken to hide the JavaScript, the web browser eventually downloads the JavaScript file to run it within the client’s web browser.

For comparison, hacking a Flash or Silverlight application just by viewing the source is not very easy but anyone with a little knowledge of HTML5 can do it in minutes.

The hacks of famous HTML5 games like AngryBirds, Texas Holdem and many others are excellent examples of the insecure techniques employed by HTML5 developers. All security measures are useless once the code has been obtained and reverse engineered. No matter what any HTML5 or JavaScript developer may claim, these facts are true and irrefutable!

Fact #2: The concept of HTML5 Canvas is nothing new.

As we discussed already, HTML5 is based on the same concepts of HTML4. The most useful and talked about feature of HTML5 is the new “Canvas” object. Canvas makes it easy for JavaScript developers to “paint” within a web browser, simplifying the design of applications that utilize graphics. But you may be surprised to know that this functionality has been available in a simulated manner with very little attention since the release of HTML4.

Fact #3: There is a widespread misconception about HTML5

HTML5 has been labeled as a “cross platform programming language” which is a serious misconception. It is true that HTML5 is capable of running on all types of platforms such as Windows, Linux, Android and other mobile operating systems but let’s not forget that HTML5 is nothing more than web page markup, which is controlled by JavaScript. Classifying HTML5 and JavaScript as a true programming language would be incorrect. It is a browser integrated language that cannot utilize all the features of the underlying operating system.

When Should You Use HTML5?

The answer is quite simple. Use HTML5 when you do not care about your source code, intellectual property, or trade secrets. If you do not care that a competitor may steal your source code after it has been uploaded to your web site then use HTML5. As you can see, HTML5 is perfect for buttons, menus and website specific content, for which it was designed.

The Bottom Line – Better Options Available

The bottom line is that HTML5 and JavaScript are great for a lot of things, but you can’t effectively protect anything that you develop with them. This clearly doesn’t add up if you are using these technologies for developing business applications, which they were not designed for.

If you are developing a web application then consider using Flash or Silverlight, both of which run in all popular web browsers for desktop operating system, including Windows, Mac and Linux.

If you are developing a mobile application, there are far better options for iPhone, iPad and Android development that afford better protection of trade secrets, better security, performance and usability for the end user and also allow you to take advantage of the native features of the underlying operating systems. For iOS (iPad and iPhone), use the Object C programming language. For Android, use the Java programming language.

For Windows development, consider C++, C#, Delphi or other proven languages.

Although slightly more difficult to develop with, Objective C, C++, C#, Java and other low level languages are always the best option no matter if you are developing desktop, web, or mobile applications.

Permission to Redistribute

Copyright (c) 2012 by Modulus Financial Engineering, Inc. http://www.modulusfe.com All rights reserved. Permission is hereby granted to redistribute the article providing this copyright notice remains in place.

About the Author

Richard Gardner is Founder/CEO of Modulus Financial Engineering, Inc. In addition to his leadership role of the firms team members, Richard is an influential member of the financial technology industry at large, a globally-respected professional trader and software engineer, a guest speaker at industry conferences and among the inventors on over 70 technology patents.

Shedding Light on Menu Engineering' in Terms of Growing a Business

Menu engineering is an interdisciplinary approach in the deliberate and strategic construction of menus.

Sometimes called -Menu Psychology’, the term menu engineering is generally adopted as a standard Best Practice within the Hospitality and Restaurant Industries. The objective with menu engineering is to maximize a concept’s profitability by leading the customer to certain purchases, and avoiding others, in addition to -engineering’ recipes to maximize profits at the product and category level.

Menu Engineering is comprises of five key areas

Psychology (perception, attention, emotion/effect)

Recipe construction and the best balance between quality and cost

Managerial Accounting (contribution margin and unit cost analysis)

Marketing & Strategy (pricing, promotion)

Graphic Design (layout, typography)

Psychology of menu engineering

Visual perception is inextricably linked to how customers read a menu. By strategically arranging menu items and categories within the pages of the menu, operators can promote high profit dishes while allowing less profitable dishes to be understated. This strategy enhances the sales mix, profitability, and thus represents a key element in the business strategy.

Managerial accounting

The primary goal of menu engineering is to encourage purchase of targeted items, generally the most profitable items, and to discourage purchase of the least profitable items. With this in mind, restaurants should first calculate the true cost of each menu item, (including condiments and non menu foods such as salt, pepper, oil, etc.) therefore extending to all items listed on the menu, and reflecting all costs incurred to produce and serve [each item]. Optimally item costs should include: food cost (including wasted product and product loss), incremental labor (e.g., cost in on site production, dessert production, or additional preparation), condiments and packaging. Only incremental costs and efforts should be included in the item cost, as there will be a static labor requirement in all cases.

After an item’s cost and price have been determined (see pricing in the Marketing section), evaluation of an item’s profitability is based on the item’s Contribution Margin. The contribution margin is calculated as the menu price minus the cost. Menu engineering then focuses on maximizing the contribution margin of each guest’s order. Recipe costing should be updated (at least the ingredient cost portion) whenever the menu is reprinted or whenever items are re-engineered. Some simplified calculations of contribution margin include only food costs.

Marketing (price & promotion)

By using guest demand (also called the menu mix) and gross profit margins, the relative performance of each menu item is determined, and assigned one of the following terms (based on the BCG Matrix):

Stars

Stars are extremely popular and have a high contribution margin. Ideally Stars should be your flagship or signature menu item.

Plow Horse

Plow Horses are high in popularity, but low in contribution margin. Plow horse menu items sell well, but don’t significantly increase revenue.

Puzzles

Puzzles are generally low in popularity and higher contributions. Puzzle dishes are very difficult to sell, but have a high profit margin.

Dogs

Dogs are low in popularity and low in contribution margin. Basically, they are difficult to sell and when sold they are not particularly profitable.

In general, items within a relevant comparable set (for example, entrees, or chicken entrees) should be priced to have similar contribution margins – this way, the restaurant would make the same amount of money, no matter what item the guest chooses to order.

Additional considerations

While the practice of menu engineering has been around now for about 30 years, and focuses on the combined menu sales mix and item profit, additional factors can come into play in an effort to enhance profitability through careful menu analysis. A primary area to evaluate is purchasing, as poorly executed purchasing can often lead to substantial over payments – for example; buying from a large distributor, while providing ease of purchase and convenience, can add up to 50% more on certain ingredient costs thus making a substantial increase in overall food cost, (not to mention the elevated carbon footprint). By using local and specialist purveyors, restaurants can often reduce their ingredient cost and enhance quality.

The Next Idea demonstrated this exact point when engaged to review the menu of a themed restaurant brand. Through its discovery stage, it became apparent that, in an age where the consumer was becoming increasingly aware of product quality and value, this client was failing on both accounts, as the menu was essentially provided by a national US Distributor, and ingredients were purchased frozen and simply re-heated on site, resulting in a lack of differentiation, high menu prices and mediocre customer satisfaction. TNI challenged the food production and supply chain process (which was typical for the industry). Our proposal was to produce food from scratch, within the kitchens, which we had concluded, would enhance quality and substantially reduce costs. After considerable analysis and trials, we were given the approval to implement this new operational approach across the portfolio. The result was a 12% higher customer satisfaction rating, 2% reduction in labor cost, and massive 4% reduction in food cost.

In summary: Menu engineering has been employed by food service professional industry for many years now, and operators generally possess a sophistication level where work in this area is both very helpful and critical to support a profitable business. It is important to note that, like all other management strategies, menu engineering is not something that can simply be purchased. Success depends on the right mix of products and services, and of course the necessary expertise. In the end, a well-implemented menu engineering program will represent a significant tactic to elevate food and beverage profitability.

About The Author

The author is associated with The Next Idea. The Next Idea provides all cafe interior design, cafe logo, photography, restaurant Interior design, menu engineering, etc. Our restaurant design capabilities include: exterior restaurant marketing display design and manufacturing, restaurant marketing display design, and restaurant decor theme creation.

Credit Card Processing Merchant Services For Your Business

Vision Payment Solutions is an industry leader in credit card processing merchant services, with years of experience in the market, loyal and satisfied clientele, and unparalleled support.

We offer a wide range of merchant account offering of the credit card processing in order to meet the needs of your business and your customers. Vision Payment Solutions can allow your business to accept major credit cards, as well as debit cards and checks. Vision Payment Solutions is certified in all retail merchant account hardware and software, making us an exceptional choice for all your credit card processing merchant services.

Vision Payment Solutions can help you easily setup a retail merchant account for the customer payment solution best for you! The entire credit card processing merchant services application process will take only a few minutes, and you”ll be accepting cards in less than two days “” and experiencing the best processing unit of the credit card for your industry as offered by us.

Whether you are an online start up needing an Internet merchant account, or an existing business, we provide the best processing merchant services in response of the credit cards for your retail business.

Mail Order Telephone Order: We can establish merchant accounts for telephone orders and scenarios in which they don”t have the customer”s credit card require a unique merchant account. Many credit card processing merchant services use certain protocols to assess risk, differing in fees and rates.

Restaurants: We can provide your restaurant with facility of the processing credit card services terminal solutions based on your specific needs. Whether you are the owner of a small diner, a fine dining establishment or a specialty sandwich shop we offer retail merchant account solutions to fit any retail business needs.

Internet Merchant Account: Processing credit cards online is among the fastest growing segments of transactions today. We offer a variety of packages for all your needs, from promotional sites, for the merchant who just needs a limited web presence, to virtual terminals, for the merchant manually keying purchases online instead of dealing with hardware.

If you have any additional questions regarding credit card processing merchant services, or if you”re interested in setting up some of the best merchant credit card processing unit of your own, simply give Vision Payment Solutions a call today, and experience firsthand why so many successful merchants and business owners have chosen VPS for all their merchant account processing at the time of requirement.

Business Cash Advance of Rapid Capital Funding Vs Traditional Business Loans Which One IS Better

Are you in dilemma as you are unable to make a choice between business cash advance programming of Rapid capital Funding and the conventional business loans? If you delve deep into this matter you will find no difficulty in finding that from every possible way availing the merchant cash advance scheme is undoubtedly a better option.

Well, getting traditional small business loans is undoubtedly a cumbersome job. You need average credit, plus we also require a substantial down payment along with defined terms of use. And more so if you want to secure business financing loans from the banks you face more problems in getting approval. Banks are apprehensive about the risk factor of any small business dealing and therefore show reluctance in meeting the need of loan financing and stuff of the businessmen.

However Rapid Capital Funding can free you from any such kind of hassle. Even the business with bad credit may get working capital for running business and for that there are no hidden fees or any other specific terms of use. It will never impose outstanding credit requirements in front of you.

This unsecured business loan is ideal for all the budding business. On the contrary the traditional lending organizations at times show unwillingness to approve small business financing even to the owners who have excellent personal credit. Especially banks have the inhibitions and also are fearful about the high risk factor being involved with any kind of business development. The rest of the organizations who exist provide funds but are extremely selective in this matter. The business advance of this Rapid Capital Funding is definitely the call of the time. Its motto is to get money easily and start business immediately.

Apart from capital you must need for a number of reasons and also for effective functioning of your business. Either for marketing your products or for renovation processes you need a steady flow of cash and thus let your business to flourish within short span of time. Getting approval of money from the existing lending resources is time consuming and often is unable to meet your needs at all. However it is small business cash advance being provided by Rapid Capital Funding is what you opt for. Within a time period of only twenty four hours you can bring home your required money for business and what more.

Do you know that this alternative funding programs of Rapid Capital Funding offers you $250,000 as unsecured cash advance and that too within 3 days? Plus this amount also gets transmitted to bank account in less than 7 days. You will also get the respite from signing any kind of paper work or document, tax returns that are mandatory in case of other organizations.

Last but definitely not the least, the merchant advance of this Rapid capital Funding has more advantage. It is completely devoid of all those fixed payments and security collaterals. Thus, now even if your business undergoes a rough phase, you still do no need to worry at all as this aforementioned program has been solely designed to acclimatize with the several ups and downs of your business.